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The softest, most durable, easiest to clean carpet on the planet.

Made with proprietary fiber, SmartStrand Forever Clean offers permanent stain resistance, spill and soil protection with exceptional durability.

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Extraordinarily Clean

SmartStrand Forever Clean® offers spill and soil protection and permanent stain resistance.

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Exceptionally Durable

Spring-like molecules help resist crushing and matting, to preserve the style, beauty and appearance of the carpet.

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Environmentally Friendly

Carpet fiber is made in part from renewable plant-based ingredients.

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Make Wild Look Mild

SmartStrand offers permanent stain resistance, spill and soil protection, exception durability, and superior softness. When it comes to exceptional living, SmartStrand carpet reigns supreme and is the only carpet that even a two-ton rhino can appreciate.

 

Rhino Tested. Rhino Approved.

Carpet strong enough for all walks of life.

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Signature Series Hardwood Closeup
Signature Series Hardwood Closeup

Featured SmartStrand Technologies

  • All Pet®
  • Forever Durable
  • Forever Stain-Free
all pet protection and warranty logo

All Pets. All Accidents. All the Time. 

We are committed to creating innovative products that make life easier – for you and your pets. That’s why we offer soft surface flooring that is backed by our All Pet® Protection & Warranty.

Beauty in the Fiber's DNA 

Made with innovative fiber engineered to resist matting and crushing, this unique material bounces back to maintain its beauty and appearance over time. 

Permanent, Built-In Stain Protection 

The only carpet with lifetime stain resistance built into the fiber's core, unlike others that rely on temporary treatments that can wash or wear off. 

SmartStrand Room Inspiration

Want to explore more? Click here to browse all SmartStrand products. 

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Compare SmartStrand Collections

FEATURES

FEATURES

Stain & Soil Protection

100% Permanent Built-in Stain Protection

100% Permanent Built-in Stain Protection

Moisture Resistance

0% Moisture Absorption

0% Moisture Absorption

Certification Status

Fiber is OEKO-TEX Standard 100 Certified (free of harmful substances)

Fiber is OEKO-TEX Standard 100 Certified (free of harmful substances)

Pet Protection

All Pet Protection & Warranty

All Pet Protection & Warranty

Feel

Enhanced Softness with 3x the Fibers of Traditional Carpet

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Explore Our Other Product Lines

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